Tuesday, December 24, 2019

Cinderell The American Indian Myths And Legends Fairytale

Cinderella is one of the American Indian myths and legends fairytale which tells the story of a rich man’s daughter whose mother died after promised her to be a pious and good. Interpreting in ancient mythology, especially monomyth, the character of the story, Cinderella represents as a heroine. In the fairytale, a call to adventure, supernatural aid, crossing the threshold, an ultimate boon, and meeting with the god has been reflected. And all the mentioned above are a hero or heroine journey that must be accomplished in a given adventure. The call to adventure in the fairytale starts when Cinderella’s mother passed away and her father married another wife. The new wife who came with her two daughters mistreated Cinderella badly. Cinderella is changed in to a servant. They are very bad to Cinderella, she can’t dress good, forced her to dress old kirtle, and wears wooden shoes. These are representations of a call to adventure in which a hero or heroine must cross. The adventure is the journey full of obstacle or road trials. In the heroic with a thousand of faces, Campbell says, â€Å"Whether dream or myth, in these adventures there is an atmosphere of irresistible fascination about the figure that appears suddenly as guide, marking a new period, a new stage in the biography. (Campbell 55). The mistreating of Cinderella enabled her to enter in to a new life or stage. Cinderella responded to the call and she set to overcome the challenges. Although she was a daughter of rich man,

Monday, December 16, 2019

Question Discounted Cash Flow Free Essays

Exam 2 Part 2 Answer any EIGHT of the ten questions. Each question is worth 5 points. Return your answers to me by 11:59 PM Sunday 11 November 2012 1. We will write a custom essay sample on Question: Discounted Cash Flow or any similar topic only for you Order Now A number of publicly traded firms pay no dividends yet investors are willing to buy shares in these firms. How is this possible? Does this violate our basic principle of stock valuation? Explain. Our basic principle of stock valuation is that the value of a share of stock is simply equal to the present value of all of the expected dividends on the stock. According to the dividend growth model, an asset that has no expected cash flows has a value of zero, so if investors are willing to purchase shares of stock in firms that pay no dividends, they evidently expect that the firms will begin paying dividends at some point in the future. 2. Explain why some bond investors are subject to liquidity risk, default risk, and/or taxability risk. How does each of these risks affect the yield of a bond? Liquidity problems exist in thinly traded bonds making some bonds difficult to sell at their actual value. Default risk is the likelihood the corporation will default on its bond obligations. Taxability risk reflects the fact that some bonds are taxed disadvantageously compared to others. If any of these risks exist, investors will require compensation by demanding a high yield. 3. The discussion of asset pricing in the text suggests that an investor will be indifferent between two bonds which have equal yields to maturity as long as they have equivalent default risk. Can you think of any real-world factors which might make a given investor prefer one of these bonds over the other? 4. Why do corporations issue 100-year bonds, knowing that interest rate risk is highest for very long-term bonds? How does the interest rate risk affect the issuer? Treasury bonds make great safe, long-term investments, but is there any point in Why would the Fed consider issuing a bond with a 100-year maturation, are backed by the U. S. Government and typically have a very slim risk of default. 5. The market value of an investment project should be viewed as the sum of the standard NPV and the value of managerial options. Explain three different real or managerial options that management may have, what they are, and how they would influence market value. 6. Explain the use of real and nominal discount rates in discounting cash flows. Which is used more often and why? Discounted cash flow (DCF) analysis is a method of valuing a project, company, or asset using the concepts of the time value of money. All future cash flows are estimated and discounted to give their present values (PVs) — the sum of all future cash flows, both incoming and outgoing, is the net present value (NPV), which is taken as the value or price of the cash flows in question. Using DCF analysis to compute the NPV takes as input cash flows and a discount rate and gives as output a price; the opposite process — taking cash flows and a price and inferring a discount rate, is called the yield. Discounted cash flow analysis is widely used in investment finance, real estate development, and corporate financial management. 7. Consider two firms with the same P/E ratio. Explain how one could be described as expensive compared to the other. 8. Explain how important a firm’s growth is by creating an example of a growth and no-growth stock. 9. Everything held constant, would you rather depreciate a project with straight-line depreciation or with MACRS? 10. A local bank is contemplating opening a new branch bank in a large superstore across town from their main office. It is estimated that the new branch will generate $20,000 after expenses each month. The manager wonders if all these revenues should be considered an incremental cash flow. Given this information, explain which of the following statements is correct. A. $20,000 is generated by the new branch bank and therefore it is an incremental cash flow. B. We would first need to assess the opportunity cost of placing a branch in a different location to answer this question. C. Some amount less than the $20,000 is incremental because of substitutionary effects. D. Some amount less than the $20,000 is incremental because of complementary effects. How to cite Question: Discounted Cash Flow, Essay examples

Sunday, December 8, 2019

The Idea of Marketing Evaluation

Question: ExplainThe idea of marketing evaluation. Answer: The idea of marketing evaluation can be described in a much simpler tone than the definition given in the management books. As discussed by Mooradian et al. 2013, marketing management are the techniques, which are used after a marketing plan period to assess the success or the failure in acquiring the marketing objectives and the accomplishment of the marketing efforts. Here the idea of marketing metrics comes to the limelight. As opined by Rancati and Gordini 2014, marketing metrics is a set of procedures that a marketer uses to enumerate, compare and understand the marketing performance of his enterprise. Thus, marketing metrics are instrumental is an effective marketing evaluation. Various companies use the marketing evaluation process for better operation. Now the marketing evaluation can be done with the help of the marketing metrics. As discussed by Marshall et al. 2014, the marketers need a marketing metrics to guide his marketing actions. It provides the manager with the information of how the brand is performing, and what improvements are needed. It describes the brands' activities, the reaction of the market, etc. to the marketers. This marketing metrics possess an array of components. Financial metrics counts the profit contribution of the brand. The profit margin is also calculated here. It also measures the customer value and the customer lifetime value of the brand (Rancati and Gordini 2014). For an example, in order to evaluate the market growth of B2M solution, one of the largest technological companies based on Australia, the marketing managers have concentrated on two factors that include market urgency and market size. As per the market urgency, it has been observed that B2M solution is able to create a huge demand on the market for their Android development style (Mooradian et al. 2013). Consequentl y, this company has achieved annual award honor for leading mobile enterprise in last year. This particular achievement has helped the organization to evaluate the market by creating an urgency. Behavioral metrics includes evaluation of the sales, market share, market penetration, purchase frequency, SCR, etc. of the brand. Memory metrics evaluates the brand awareness among the clients, brand image, customer satisfaction, etc. Physical availability metrics helps in creating strategies for making the brand easy to notice and buy for the customers. It includes the number of outlets, operating hours, geographical coverage, etc. In addition, by applying cost acquisition strategy Woolworth has made an effective market evaluation strategy. cost acquisition strategy is a particular method based on which marketing managers get to know how the attention of the consumers can be drawn towards their product. After conducting the market evaluation Woolworth is able to satisfy the demand of more than 28 million customers per day. Marketing activity metrics is needed for the marketers evaluate its marketing investments and the utility of it. Customer profile parameters are helpful in detec ting the target customers. Here the example of Amazon can be taken. They have evaluated their customers and identified the fake authors in their websites. It helped them to retain the right brand value. Now depending on these metrics, the marketing evaluation process concentrates on the marketing control to ensure the success of the marketing plans. There are four types of marketing evaluation control is present. Annual plan control ensures that the company is achieving the sales, profit and other related goals stated in the annual plans. A company uses sales analysis, market share analysis, and financial analysis. It consists of all managerial objectives (Babin and Zikmund 2015). Profitability control helps in obtaining better profitability of the products. A company follows the strategy of marketing profitability analysis, determining remedial actions, and a measurement of a direct vs. full costing for better profit margin. The online retailer Jet.com has used the strategy of virtual operation in a different pricing pattern to obtain better profitability. Efficiency control is used to augment the effectiveness of the marketing activities. It includes sales force efficiency and advertising efficiency, sales promotion and distribution efficiency (Beukes et al. 2014). In the case of the St Kilda Mums, they used the media marketing and digital operation to increase the efficiency of the marketing activities. Companies should make a regular reassessment of the marketing strategies with a marketing audit. The strategies should focus on the customer philosophy, unifying different marketing methods, and set of procedures for acquiring factual market data, operational efficiency and strategic orientation. The audit should review the marketing environment as well as the organisation, public view, customers and the competitors. The ethical and social responsibility review should also be done to ensure better operation of the marketing strategies (Huber et al. 2016). Here, the story of Amazon can be told again. Last but not the least, it can be said that marketing evaluation is changing as the marketing strategies are changing their characters. The traditional ways are getting replaced by new strategies. As an example, St Kilda Mums can be cited. Having a right evaluation strategy will help the companies to obtain a better market share. Reference: Babin, B. and Zikmund, W., 2015.Essentials of marketing research. Nelson Education. Beukes, J., Prinsloo, H. and Pelser, T.G., 2014. A Strategic Marketing Evaluation of Customer Service Expectations from Alcohol Beverage Suppliers.J Soc Sci,40(1), pp.129-139. Huber, F., Meyer, F., Stein, K. and Strieder, K., 2016. Choosing the Right Cause: The Moderating Role of Meta-Cognitions in Cause-Related Marketing Effectiveness. InThriving in a New World Economy(pp. 263-266). Springer International Publishing. Marshall, K.P., Forrest, P.J. and McGorry, S., 2014. MARKETING METRICS WORKSHOP: ACME 2014.Patrick D. Fountain, p.239. Mooradian, T., Matzler, K. and Ring, L., 2013.Strategic Marketing: Pearson New International Edition. Pearson Higher Ed. Rancati, E. and Gordini, N., 2014. CONTENT MARKETING METRICS: THEORETICAL ASPECTS AND EMPIRICAL EVIDENCE.European Scientific Journ